What is the actual challenge that needs to be addressed?
Establish the status quo and figure out what’s out there.
Analyze research to structure an approach.
Pencil to the paper, and start translating ideas into concepts.
Choose a few designs to quickly implement and test.
Formulate and test hypotheses using designs and prototypes.
Collect metrics, and keep an eye on user engagement.
Rinse and repeat the process until end users are happy!
Package the solution with a firm identity and deployment plan.
Review process, analyze outputs, and brainstorm future improvements!